Maher
Farmer
The game is currently framed by a cut scene in which the PC, made miserable working as a CSR for Joja, goes to SDV to get away from it and run his grandfather's farm. In this context there is no narrative logic for the PC to go the Joja route. A player would need to be quite contrarian to do that. So, what if the PC opened the drawer and found his grandfather's letter and an invitation from Morris? Then a narrative exists in which it makes sense for the PC to go Joja.