Yes, it pays. It keeps the quality, doubles the price, and then adds 40% if you have artisan, cause it's an artisan product now. That means you take the value of the fish and multiply it with 2.8. Very worth it for high-ish value fish, let's say from ca 300g.but not worth it for low value stuff like carp and perch for example, because it does cost a coal each.
One example: